Something inside the organization is not moving the way it should.

You may have named it already.
A structural problem, an execution gap, a decision that keeps reopening.
Or you may only sense that something is off without a precise diagnosis yet.

Either way, the cost is already present.
 

This is one conversation where what is actually happening gets named.

Not a proposal. Not a pitch. A read of the situation.
What the real cause is, whether this work fits, and what involvement would look like if it does. Nothing is proposed before that is clear.
If it is not a fit, that is named in the conversation. Not after.

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One conversation. 45 minutes.